FOR IMMEDIATE RELEASE
Contact: Ken Wong
FLASH FORWARD: SPENCER'S SELECTED AS FRANKY & MINX® RETAIL LAUNCH PARTNER
NEW YORK, June 8, 2006 -- CopCorp Licensing President Carole Postal today announced Spencer's as the retail launch partner for Franky & Minx®, the unique, alternative rock 'n roll, tattoo lifestyle brand. Beginning in Spring 2007, Franky & Minx licensed products and marketing initiatives featuring co-founder and president Heidi Minx will begin appearing in select Spencer's stores and at SpencersOnline.com.
"With the continued evolution of Spencer's brand and all of the excitement and energy surrounding its new positioning, this is truly an exhilarating time to be involved with Spencer's," says Postal. "We are thrilled that they have chosen to make Franky & Minx a featured brand at the most outrageous retail stores on the planet."
Spencer's is a unique retail brand with over 600 locations in malls throughout the USA, Canada and Puerto Rico, and in cyberspace at SpencersOnline.com. For over 50 years, Spencer's has been dedicated to providing its core 18-25 year old guests with irreverent, humorous and fun merchandise that supports their lifestyle. Spencer's new positioning, which mixes influences from urban industrialism with nightclub energy in its new prototype stores, embodies this lifestyle.
"Franky & Minx is a perfect fit for Spencer's," says Beth Bowman-Taylor, Spencer's Director of Product Licensing & Trend Development. "The Franky & Minx lifestyle, fashion sense and DIY sensibility that Heidi Minx obviously represents and understands so well is just what we and our guests are looking for and relate to."
"Spencer's has been awesome to work with," says Minx. "I'm very glad to see that they're really embracing authenticity, are progressively moving forward, and are so receptive to new ideas that will enable different ways to reach consumers."
Franky & Minx is a New York-based lifestyle brand, built around the alternative rock and roll lifestyles of Heidi Minx and her tattoo artist partners. Founded by Minx in response to the lack of authentic alternative brands on the market today, Franky & Minx does not fall into the confines of a limited niche market; it touches a wide audience that relates to the art, designs and personalities behind the brand. Licensees include Aquarius, Concept1, Freeze, Logotel and MjC. To learn more about Heidi Minx and Franky & Minx Inc., visit the company's official website (www.frankyandminx.com).
CopCorp Licensing (www.copcorp.com), global licensing agent for Franky &
Minx Inc.'s Franky & Minx brand, specializes in the development of brand
and entertainment based licensing opportunities for presentation and packaging
to the manufacturer and retailer communities. As a multi-functional sales
and marketing firm, CopCorp Licensing offers both licensors and licensees
a bridge to the retail community. Led by Carole Postal, Founder and President,
CopCorp Licensing develops, sells, negotiates, markets and implements complete
licensing strategies and programs for major entertainment corporations, artists,
art studios, and apparel brand names, among many others.
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