At the One Level, the Merlot and Miny Merlot boards feature Lamar's 3-D ETF topsheet technology and Bullet Cap construction. At Bronze Level, The Fascination features Edge-link sidewall construction, 3-D ETF topsheet technology, tip/tail protectors and speciality inks. All are available in various sizes.
Franky & Minx is well-known for its apparel line based on tattoos designed by Franky, who is famed internationally for his old skool ink designs. Minx has become an underground celebrity as a model in tattoo magazines, stylist and alternative youth marketing expert.
Franky & Minx grabbed Lamar's attention because of its unique and alternative style. The snowboard brand is now capitalising on the duo's underground image, which is appropriate to the snowboarding market.
Similar Franky & Minx collaborations include a limited addition scooter
design for Malaguti USA, as well as tattoo-orientated prints for Betsey Johnson.